Do you hold valuable expertise, a unique perspective, or a powerful message that could change people’s lives or businesses? For many coaches, entrepreneurs, and thought leaders, the desire to write a non-fiction book is strong, but the path is unclear. You’re an expert in your field, not necessarily in book structure, narrative flow, or reader engagement. How do you transform your deep knowledge into a compelling, readable book that establishes your authority and connects with your ideal audience?
This is why we created the 10-Week Non-Fiction Writing Course. This programme is a strategic and creative roadmap designed specifically for experts who want to become authors. We will guide you through a proven process to structure your ideas, write with a confident voice, and craft a manuscript that not only shares your wisdom but also serves as a powerful tool for your personal or professional brand.
Your Journey Through the Course
A successful non-fiction book is built on a rock-solid foundation. In this initial phase, you will refine your “Big Book Idea” and define its unique promise to your ideal reader. We will guide you through creating a detailed reader avatar to understand their deepest problems and aspirations. You will then learn how to structure your expertise into a logical, chapter-by-chapter outline that takes your reader on a transformative journey.
This is where your knowledge becomes a narrative. You will learn to write with an authoritative yet accessible voice that connects with your audience. We will teach you the art of storytelling within non-fiction—how to use personal anecdotes, client case studies, and compelling examples to make your concepts memorable and engaging. With our guidance, you will build the momentum needed to write your complete first draft.
With a draft in hand, we shift your focus to the professional aspects of authorship. You will learn how to revise your manuscript for clarity, flow, and impact. We will demystify the non-fiction book proposal, giving you a template and the knowledge to pitch to traditional publishers. Finally, you will learn the first steps of building an author platform, ensuring that when your book is ready, your audience is ready to receive it.
Who Is This Course For?
This intensive is for dedicated writers who are ready to commit to their project. This course is for you if:
You have a strong idea for a novel but don’t know where to start.
You have started writing before but got lost or gave up along the way.
You feel you lack the structure or craft knowledge to do your story justice.
You are looking for the accountability and expert guidance needed to finally finish your book.
You have finished a rough draft but are overwhelmed by the thought of revising it alone.
What You Will Leave With
By the end of this 10-week course, you will have the tools and assets of a professional author. You will walk away with:
A completed first draft of your non-fiction book.
A clear, compelling book outline and, if needed, a professionally structured book proposal.
The skill of using storytelling to make complex topics engaging.
A foundational author platform and a clear plan for your book’s future.
Your expertise deserves to be shared. It’s time to write the book that proves it.
Non-Fiction Mastery
This course provides a comprehensive, step-by-step guide to taking your non-fiction book from a compelling idea to a polished, publishable manuscript.
The foundation of a successful non-fiction book is a powerful idea driven by a clear purpose. This week, we will dig deep into the “why” behind your book. You’ll move beyond the surface-level topic to uncover the core message you want to share. We will address fundamental questions from the workbook: Why do you do what you do? , Is there a large enough audience who cares about this topic? , Will this BIG idea support your business growth? , and most importantly, are you genuinely excited about it?. We will explore how to find the central “story” or argument that makes your expertise unique and compelling
You cannot write an effective book without knowing exactly who you are writing for. This week addresses the “shocking revelation: your book isn’t for everyone!”. We will create a detailed “ideal reader avatar,” a fictional representation of your perfect reader. Using the workbook as a guide, you will define their age, gender, career, hobbies, and where they spend their time. Crucially, you will identify their goals, desires, issues, and frustrations—their “pain points”. We will also discuss how to create a research strategy that complements what you already know, establishing which areas require further investigation to strengthen your authority.
A logical structure is the reader’s roadmap through your book. This week, we will explore different types of non-fiction structures based on your primary goal. Is your book a practical “How-To” designed to help readers DO something?. Is it an “Inspirational” book meant to make them THINK differently?. Or is it a “Transformational” memoir intended to make them FEEL understood?. We will then cover the practical process of outlining, using a mind map to dump all your ideas freely, then organising those ideas with Post-it notes to build a flexible, chapter-by-chapter plan.
Your expertise is your foundation, but your voice is what connects with the reader. This week focuses on writing with an authentic and authoritative voice. A key principle is to step into your reader’s shoes and never assume they have prior knowledge. We will practice using the language you would in a conversation with a client , writing shorter, clearer sentences , and using “white space”—bullet points, sub-headings, and short paragraphs—to make your text inviting and easy to read.
Facts inform, but stories are what readers remember and connect with. This week is dedicated to weaving narrative into your non-fiction. We’ll explore how to identify the stories hidden within your expertise. You will learn to apply the classic writing advice to “Show, don’t tell”; for example, instead of stating a client was frustrated, you would describe their actions and words that demonstrate that frustration. A powerful technique is to write about transformation, recalling a moment when your own fundamental beliefs about something changed. These personal anecdotes, client case studies, and historical examples make your points tangible and emotionally resonant.
The goal of a first draft is not to be perfect, but to exist. This week, you will embrace the philosophy that “your first draft is you shovelling sand into the sandpit. Subsequent drafts are when you begin to craft your sandcastle”. The primary function of this draft is to help you figure out your own story and arguments. We will discuss practical strategies for silencing your inner critic and overcoming the urge to procrastinate by focusing on consistent, forward progress.
Revision is where your book truly takes shape. This week, we differentiate between the crucial stages of editing. First is “revising,” which involves looking at big-picture issues like the overall structure, flow, and clarity of your content. Next is “line-editing,” where you strengthen sentences and improve the language. The final stage is “proofreading,” which is a hunt for surface errors like typos. We will use the “Monthly Review” questions from the workbook as a framework for self-assessment, asking: How have I felt?, What did I achieve?, and What challenges did I face?
If you plan to pursue a traditional publisher, your book proposal is your single most important sales document. It’s a comprehensive business plan that must convince an agent or editor to invest in your idea. This week, we will break down the standard components: an Overview (a summary of the book), a Target Audience analysis, a Market Analysis (including competitive titles), your Author Bio (highlighting your platform and expertise), a detailed Marketing Plan, a full Chapter-by-Chapter Outline, and polished Sample Chapters.
As a non-fiction author, you have a responsibility to be accurate and ethical. We will start with the “potential copyright concerns” mentioned in the workbook. This includes understanding when you need to seek formal permission for using photographs, song lyrics, illustrations, or extensive quotations from other works. We’ll discuss the principle of “fair use” and why it’s better to err on the side of caution. The importance of meticulous fact-checking and proper source citation is paramount. Finally, for authors publishing in the UK, we will cover the legal requirement to send one copy of your publication to the British Library within one month of publication.
Publishing is not the end of the journey; it’s the beginning of your life as a published author. Your author platform is the community and audience you build around your work. Using the workbook’s marketing timeline, we’ll focus on the pre-launch activities you can start now, even 6-12 months before your book is out. This includes establishing your online presence by creating a dedicated page for your book on your website and starting to build your email subscriber list. We’ll also cover creating a “media pack” for your website, which includes your author headshot, bio, and book blurb for easy access by journalists or event organisers.